Vision, Mission, Values,
Principles

Our Vision

To be the life insurance company of choice among AAA Clubs and their members for quality life insurance solutions that help to ensure financial security and peace of mind.

Our Mission

To be a strategic long-term partner with AAA Clubs, providing quality products, legendary service and uncompromising marketing programs and distribution support that:

  • Meet the needs of AAA Members,
  • Strengthen the brand and enhance the value of AAA Membership
  • Provide a competitive return to our owners and contribute meaningful revenue to AAA Clubs
  • Create a positive environment for motivated associates to grow and contribute to the success of AAA Life Insurance Company

Our Core Values

Beliefs that guide our actions:

  • Integrity
  • Excellence
  • Recognition
  • Personal Responsibility
  • Tenacity
  • Teamwork

Our Core Operating Principles

The fundamental business principles upon which we build our business processes are:

  • Focus on members
  • Ease of doing business
  • Sense of urgency
  • Deliver on Commitments