What kind of life insurance do you need? There are two general categories of life insurance to consider: Term and Permanent. Term covers you for a set period of time, usually 10 to 30 years. The length of coverage is up to you. It's great for covering temporary expenses during years when you're building a family and have a lot to protect. The years when you need coverage most. Permanent is designed to last a lifetime. This type of insurance is more flexible and often has unique features like a cash value component that can grow over time. It's best for those with long-term protection needs. Now that we've covered the basics, here's how each option can help protect the people most important to you. Term can be used to cover financial obligations like your mortgage or car payments. It can also help cover student loans or future education expenses for your kids. Permanent is there for the long haul. It can play a part in your future by supplementing retirement income your family depends on... Or help you leave a legacy, like a trust, for your kids or grandkids. At the end of the day, both options help you protect those who matter most. Now that you have a better idea of what term and permanent life insurance have to offer, you choose the option that's best for you. #ThisIsWhy