August 2, 2018 // All Resources // How to Buy
Talking about any serious topic can be daunting – especially when that topic concerns death. You hate to think about scenarios where life insurance might be needed. But, you still want your family to be protected in case the worst happens. This is why it’s important to have a discussion with your significant other about life insurance.
Unsure about how to have the conversation about life insurance with your significant other? Consider these points:
Start by knowing that you are not the only one who wants to have this conversation. One-third of all married or partnered consumers wish that their significant other would purchase more life insurance.  An additional 16 percent of consumers do not know the details of their significant other’s life insurance policy. These numbers are even higher for millennials – 42 percent would like their significant other to increase their life insurance.1
Having serious discussions with your spouse or partner about money is no longer a taboo – and it gets easier with every conversation you have. You should not feel ashamed about wanting additional financial safety for those you care about most. Life insurance has existed since Ancient Rome: You are part of a legacy of individuals who wanted to ensure that every member of their family was protected.2
Try to express your feelings about obtaining life insurance as clearly and openly as possible. It is natural to have different ideas about your family’s future – you have those feelings because of your own values and life experiences. Understanding the underlying emotions at play when talking about life insurance can help you to have a productive discussion. Remember, you and your significant other are a partnership, and you both want the best for each other.
What are the reasons behind why you want life insurance for yourself or your significant other? Are you worried about credit card or other outstanding debt? Are you focused on ensuring that your children have funds for college? Do you have a mortgage to pay? Would you need a way to help replace the income that would be lost in your household? These are all very common reasons people own life insurance and can serve as strong talking points during the discussion with your partner.
Your spouse or partner may be concentrated on the cost of life insurance. However, life insurance can actually be more affordable than you might think! Consumers tend to overestimate the cost of life insurance by more than three times its actual cost.1 Millennials have the strongest misperception – 44 percent of millennials estimate life insurance to be over five times the actual cost.1 If your significant other expresses these concerns, there is a good chance that they may be overestimating the actual cost of life insurance.
Remember: You are having this conversation because you care for each other, and want to ensure that your family is protected for the future.
12018 LIMRA Insurance Barometer Study.
2Timeline: The History of Life Insurance. LifeHeathPro, 2012
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This is a great question, but a better question to ask is: How much life insurance do I need at this point in my life?
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